Rural America is the future of America.
“A seemingly magical process of transformation“
Identify underutilized downtown buildings and create amenity concepts (restaurants, breweries, coworking spaces, etc.) to fill these spaces.
Analyze your community’s competitive position for employment and talent to determine the necessary strategies to address key challenges and capitalize on opportunities for equitable growth.
Work with educational and training institutions to plan for the needs of local employers and job seekers.
Create or update a community brand identity; develop a high-level marketing plan to reach your audience.
Determine future housing needs and create funding model to incentivize developers; create blighted housing remedy plan.
Public Art +
Site identification and artist criteria for public art installations; development of wayfinding designs in keeping with branding.
As part of a larger placemaking project, Alchemy created this site as a one-stop-shop for quick access information about moving your business to Main Street in Murphysboro, IL.
Ninety-Seven percent of the country is rural, yet 80% of the population lives in urban centers. We don’t think the center will hold, and it’s time to explore the exotic lands of rural America.
“The return on our investment in [Alchemy's] services is a new-found enthusiasm in up-to-date development planning, which was precisely our aim. For a number of years, we’ve urged local leaders to appreciate the role of the creative economy in community development. With [Alchemy's] message, they now get it and we forged new alliances to take this work forward. In addition, his connections produced wider recognition of our community and placed it on regional and statewide radars on which we previously did not appear. Two words: worth it!”
"The community of Stanton, Iowa was introduced to [Alchemy] in the fall of 2018. The team was dedicated to making every step of our communities growth process unique, detailed and concise. If your community is interested in rural growth and development then [Alchemy] should be your first call!"
"[Alchemy] understands that small communities can thrive when they think creatively and plan for the future. From 2017-2018, Several communities in Hardin County, Iowa worked with [Alchemy] on a regional creative placemaking plan. Throughout the process, residents, businesses, organizations, schools, and leaders throughout the county were able to connect--often for the first time--to identify ways to mobilize assets and affect positive change. [Alchemy's] team was sensitive to local issues and culture. The plan they provided reflected this while incorporating strategies for sustainable community and economic development. When fully implemented, these strategies will connect the assets in Hardin's communities to the betterment of their residents, workers, and visitors, and Hardin as a whole will have a stronger, more resilient economy."
"The community of Stanton, Iowa has had the privilege of working with [Alchemy] on a variety of Stanton projects! With their knowledge, effort and willingness to jump in, they were able to set the stage for Stanton to be a part of the Creative Placemaking process and lead us to success!"
"Working with [Alchemy] has been a wonderful experience. They understand small rural communities and the challenges we face. Their open mindedness and approach to helping find creative solutions and looking at things with fresh eyes has helped our town tremendously."